A white label AI chatbot lets an agency offer conversational software under its own name, logo and brand while using a provider’s underlying platform. The agency builds the client relationship and manages the service. The provider supplies the technology used to deliver it.
Robofy is our ISO 27001 certified and GDPR Compliant AI chatbot and AI agent platform, developed by Sprouto InfoSolutions Pvt. Ltd., based in Vadodara, India. More than 50 agencies across Europe and the USA use it to manage over 600 clients.
For an agency, the practical question is whether that platform supports a service clients need and your team can maintain. This guide explains what you can offer, how client management works and what to test before launch.
The business problem Robofy addresses
Customer information often sits across service pages, PDFs, policy documents and staff inboxes. Customers ask questions in their own words and expect someone to connect those pieces.
A business may have a useful website yet still receive repeated enquiries about information already published. Another may need to collect enough detail for a sales representative to prepare a quote.
Robofy provides a platform for building those conversations. Its white label offering lets agencies use the platform as part of their own service rather than developing the entire software stack themselves.
That is a practical route for agencies that want to focus on client requirements, content preparation and service delivery. The agency still needs to define what the assistant should handle and where a person takes responsibility.
What agencies need beyond an attractive chat widget
A branded widget is only one part of a reseller business. Your team also needs a consistent way to onboard clients, separate their information, review conversations and handle usage.
Before choosing a platform, walk through a complete client lifecycle. Can you create the client’s environment? Can you connect only the relevant documents? Can the client identify who supports them? What happens when they reach a usage allowance or leave the service?
A small pilot should answer these questions before your sales team makes commitments. The easiest feature to demonstrate may not be the feature that determines whether your team can support twenty clients.
Build a service around the client’s approved knowledge
Robofy’s knowledge agent supports website content and selected documents, including PDFs and spreadsheets. Agencies can use these sources to prepare an assistant for a particular business.
Preparation matters. A public pricing page and an outdated sales PDF may conflict. Uploading both does not resolve the disagreement. Ask the client which source is authoritative and remove or correct the other material.
For each important topic, record the source and the employee who can approve changes. Delivery coverage might belong to operations; product specifications might belong to a technical manager.
Keep private account information separate from public FAQs. A document being available to your agency does not mean every website visitor should receive its contents.
What agencies can sell with Robofy
Answers to recurring customer questions
A website assistant can help customers understand published services, product specifications or policies. Start with a defined set of topics and test common variations of the same question.
A furniture manufacturer, for example, might provide approved information about materials, dimensions and care instructions. A question about a bespoke design can go to the sales team.
Lead capture and qualification
Robofy’s lead capture capability supports collecting structured enquiry details. The agency should decide which details are useful for that client’s follow-up process.
A B2B supplier might need the product category, approximate quantity and business email. A local service business might need a postcode and preferred callback time. Use the smallest useful set of questions.
Human support requests
Configure a clear escalation route for missing answers or requests that need judgment. Robofy’s human handoff settings support a request queue and optional email alerts to the team’s configured address.
Agree on who checks those requests and how quickly they respond. The software can notify a team; the service contract should identify the person responsible for following up.
WhatsApp and connected actions
Robofy offers WhatsApp capabilities and tools for connecting agents to business systems. A useful white label AI agent solution can therefore extend beyond answering static questions.
Evaluate each channel separately. Robofy’s function tool documentation distinguishes standard tools from web-widget-only features, including visitor-authenticated tools and per-call approval cards. A website workflow should not be assumed to behave identically on WhatsApp.
Manage multiple clients from a reseller dashboard
Robofy’s reseller offering includes client workspaces and license management through a central panel. Agencies can review the white label chatbot reseller platform for the branding and account-management options.
Use a standard onboarding record for every client. Record the approved content, enabled channels, escalation contact, usage allowance and launch date. This gives your support team somewhere to start when a customer reports an incorrect answer.
Keep client permissions and information separate. Test that a team member working on one client’s assistant cannot accidentally use another client’s material in that deployment. Make that check part of onboarding rather than relying on names that look different in a list.
Custom branding, domains, licenses and pricing
Agency branding can include your logo, colors and a custom domain. Clients buy your managed service, so the portal should explain how they contact your team and request changes.
Branding does not replace your privacy notice or supplier disclosures. Explain how customer data is handled and review the relevant terms before accepting client information.
Choose a reseller plan based on the number of clients, agents and expected usage. Robofy’s reseller pricing page distinguishes client licenses, agent allowances and AI credits. Shared usage needs monitoring even where an account permits many clients.
Your client price should include preparation and support as well as software. Offer a setup fee and a recurring service with defined updates, reporting and allowances. Scope custom integrations separately until you know what they require.
A practical first-client launch plan
Consider a fictional packaging supplier that repeatedly receives questions about box sizes, minimum order quantities and requesting samples. This is an illustrative implementation plan, not a customer success claim.
Start with one website agent that explains approved products and prepares sample enquiries for the sales team. Leave live stock checks and order changes outside the first version.
| Stage | What the agency prepares | Launch evidence |
|---|---|---|
| Scope | Included topics and escalation rules | Client-approved service brief |
| Knowledge | Current catalogue and approved FAQs | Source list with owners and dates |
| Configuration | Branding, enquiry fields and team contact | Saved settings checked by a colleague |
| Testing | Known questions, missing answers and follow-ups | Transcripts compared with expected answers |
| Handoff | Sales-team notification and response process | Team confirms receipt and responsibility |
Include awkward questions in the tests. Ask about a discontinued product, an exception to the minimum order and an unlisted discount. The assistant should explain its limits or route the enquiry, rather than create a policy.
After launch, review a sample of conversations with the client. Update missing information, shorten unnecessary questions and check that qualified enquiries receive a response. Keep a change log so a new issue can be traced to a content or configuration change.
Test the platform before selling a broad package
Use the Robofy platform to test one complete customer journey: question, answer, enquiry capture and human follow-up. Review current reseller pricing and confirm the plan supports the channels you intend to offer.
Once that journey works, build a repeatable onboarding checklist and introduce the service to similar clients. Your agency’s value comes from understanding their business, maintaining reliable answers and keeping the customer conversation connected to a useful next step.